The reggae world is buzzing with anticipation as Jah9, one of the most compelling voices in modern reggae, prepares to release her new single, “Match”, on November 22 via VP Records. This track marks a bold and introspective step forward for the artist, blending soulful melodies with thought-provoking lyrics about love, attraction, and self-expression.
A Reggae Icon at the Top of Her Game
Jah9 continues to redefine the reggae genre with her unique sound and empowering messages.
The New Yorker hails her as having “established herself at the pinnacle of the Jamaican reggae music scene.”
Billboard praises her “smoky jazz vibrato” and the mysticism that infuses her music.
Rolling Stone highlights her lyrics, which promote mindfulness, perseverance, and self-love while blending reggae with soul and Afrobeat.
Following acclaimed albums such as New Name (2013), 9 (2016), and Note to Self (2020), Jah9’s contributions to Kabaka Pyramid’s Grammy-winning The Kalling further cemented her influence in reggae.
“Match”: A Celebration of Love and Courtship
Produced by J.L.L., renowned for collaborations with Drake, Smino, and Masego, “Match” offers a seamless blend of reggae rhythms and neo-soul harmonies. The song explores:
The dynamics of love and respect.
The thrill of courtship and attraction.
A woman’s freedom to express herself authentically in the presence of the right partner.
“‘Match’ is a song about courtship, new love, and the standards by which we make these choices,” Jah9 explains. “It’s an ode to the freedom a woman feels to fully express herself in the presence of the right kind of man.”
A Visual Journey: The “Match” Music Video
Jah9 brings her storytelling skills to life with the “Match” music video. Conceptualized and scripted by the artist, the video immerses viewers in a narrative that intertwines sensuality, vulnerability, and human connection. This is the first in a series of storytelling visuals tied to her Open Heart Project, a multi-song exploration of relationships.
The Open Heart Project: A Musical Odyssey
“Match” is the second release in Jah9’s four-part Open Heart Project, which delves into the stages of relationships:
Inception with the single Open Heart.
Growth with Match.
Disillusionment and Reconciliation, yet to come.
Rooted in Jah9’s personal experiences, including a transformative journey of self-discovery in Tanzania, the project offers a nuanced exploration of love and life.
Triumph in Japan: The “Jah9 in Japan” Tour
Before the release of “Match”, Jah9 dazzled audiences across Japan during her “Jah9 in Japan” tour. Performing in nearly a dozen cities, including Tokyo, Osaka, and Hiroshima, she introduced her unique sound and live energy to enthusiastic fans.
How to Listen to “Match”
Pre-save the single now at [Jah9.lnk.to/MatchSingle].
Available on all digital platforms starting November 22, “Match” is set to be a standout addition to the reggae playlist of 2024.
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